Ashton Eaton breaks Heptathlon World Record

American Ashton Eaton broke his own world record for the indoor heptathlon on Sunday at a meeting in Estonia.

The 23-year-old Eaton tallied 6,568 points, 69 points more than his previous world record set in Fayetteville, Arkansas, in March 2010.

On Saturday’s first day of competition in the International Indoor Combined Events meeting, Eaton set a personal best for shot put of 14.45 metres and ran the 60 metres sprint in 6.66 seconds.

On Sunday, he had another personal best with 7.60 in the 60 metres hurdles and ran the final event, the 1,000 metres, in 2:34.74.

Estonian Andres Raja was second in the competition at the Lasnamae Stadium with 6,114 points while Czech decathlon world record holder Roman Sebrle was fifth with 5,848.

Read more >>

Mitsubishi Motors breaks Five Guinness World Records

Mitsubishi Motors North America, Inc., (MMNA), today announced its Outlander (SUV) and Outlander Sport (CUV) have become the most awarded family of all-wheel drive vehicles by breaking five Guinness World Records® within a 24-hour period by any vehicle in its class. This historic feat becomes the latest marketing campaign for Mitsubishi, demonstrating the company's spirit of innovation and highlighting their sophisticated All-Wheel Control System.
Together with its agency of record, 180 Los Angeles (180LA), MMNA put the vehicles' handling to the test on frozen Ghost Lake near Calgary, Alberta, Canada with record low temperatures of –13 degrees Fahrenheit.  The goal was to showcase the sophisticated technology and capabilities of these vehicles. Driven by stuntman Garvin Cross who has appeared in dozens of movies and as a stunt double for Daniel Craig, the two vehicles broke the following records in 24 hours:Greatest distance driven by a vehicle in reverse on snow in 30 seconds;Shortest braking distance by a vehicle on ice;Most vehicle figure eights on ice in two minutes;Fastest vehicle slalom relay on ice; andFastest driven square lap.

"The spot clearly captures the incredible capabilities of our unparalleled all-wheel control system on our advanced Outlander family of vehicles, now even more relevant given the recent unpredictability in the weather," said VP of Marketing, Greg Adams.
The marketing campaign launches February 9 and includes television, digital, social media and PR.  Two television spots highlight the new world records and purposefully illustrate the vehicles' performance in extreme conditions to give consumers confidence in the vehicles' engineering and capabilities in every day driving.  The spots will air on 12 network and cable TV stations, including ESPN, Discovery Channel, and FX. Digital marketing includes homepage takeovers, online banners as well as a strong social media push. All campaign elements lead consumers to www.MitsubishiCars.com/WorldRecords to find out more. This campaign follows MMNA's recent campaign, the Live Drive, the World's First Online Test Drive, where the Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online.
"Breaking world records seemed like a worthy challenge, as well as a fresh idea for a marketing campaign," notes 180LA creative director Gavin Milner.  "It's an awesome way to show the technical prowess of the feature-rich lineup of Outlander vehicles."

Mitsubishi Motors Guinness World Records 2011

Read more >>

world record:- 79 kg super dumpling breaks world record in Hebei

A super dumpling twelve meters long and 0.86 meters wide was built by a restaurant in Baoding, north China's Hebei Province. The dumplings, which weighed 79 kgs, was made with 3 bags of flour and 60 gms of dumpling filling.
Moreover, inner the super dumpling there are two,011 little dumplings. Those small dumplings have another flavors and can feed hundred people at the same time.
The super dumpling was built under the supervision of the local notary office and will be registered in the Guinness World Records.
The Winter Solstice, which falls around December. 22 each yr, is an important festival for Chinese people. The tradition of the Winter Solstice in China has been handed down by 2,500 yrs agone as yet. On this day, citizenry in North China traditionally eat dumplings. A super dumpling 1.2 meters long and 0.86 meters wide was made through a restaurant in Baoding, north China's Hebei Province. The dumpling, which weighed 79 kgs, was made with 3 bags of flour and sixty gms of dumpling filling.
 SOME OTHER WORLD RECORDS:Largest cake sculpture: Ritz-Carlton chefs set world recordnew-york-pair-officially create 'world's largest cannoli'largest-zampone-sausage : Castelnuovo Rangone Chefs set world recordworlds-largest-stollen Christmas Cake World Record set by Germany

Read more >>